In 2024, the influencer industry has evolved significantly with the emergence of virtual influencers—AI-generated personas that engage audiences just like their human counterparts. These digital figures, built through CGI and artificial intelligence, are becoming integral players in marketing and entertainment. With virtual influencers like Lil Miquela and Lu do Magalu…
Influencer marketing is not a new concept; it has been around for centuries in various forms. From monarchs endorsing products to celebrities featuring in advertisements, the idea of leveraging a person’s influence to promote a brand is well-established. However, the rise of social media has transformed influencer marketing into a…
YouTube has become a lucrative platform for creators, not just through traditional ad revenue but through various other income streams that are often even more profitable. While ad revenue is the most well-known source of income on YouTube, it's not the only one. In fact, as of 2023, ad revenue…
The African gaming market is on the verge of a significant transformation, with projections indicating it will exceed $1 billion by the end of 2024. This rapid growth reflects not just the increasing interest in gaming but also the surging number of gamers across the continent. A survey conducted by…
Video content has rapidly become a dominant force in the marketing and content creation world. Whether you’re a seasoned professional or a novice just starting, the right video editing software can make all the difference in producing engaging and high-quality videos. In 2024, there are more options than ever, ranging…
Micro-influencers are social media personalities with follower counts ranging from 10,000 to 100,000. These individuals often focus on niche topics, such as fitness, beauty, travel, or tech, allowing them to cultivate a loyal and highly engaged audience. Unlike mega-influencers, whose vast follower counts may dilute engagement, micro-influencers deliver significant results,…
Social media is a dynamic environment where platforms are in constant competition for users' time, creativity, and followers. Among these contenders, two giants have emerged as leaders in the microblogging space: Meta’s Threads and X, the platform formerly known as Twitter. With both platforms offering unique experiences, the question arises:…
Big Brother Naija (BBNaija), Africa's Super Bowl of marketing, has become a powerhouse platform for brands aiming to capture a massive and diverse audience. Among the many success stories, Travelbeta’s partnership with TIMA stands out. Over the past three years, TIMA has spearheaded BBNaija Travelbeta campaigns, achieving extraordinary results and…
The content creators in Nigeria are thrilled by the recent developments on Facebook. Unlike in the past, when monetizing videos on the platform required having a page manager in an eligible country, Nigerian creators can now independently leverage Facebook's monetization tools to generate income. This change has spurred renewed interest…
As we enter the year's remaining half, content creators and influencers face a unique landscape ripe with opportunities and challenges. You must adapt, innovate, and strategize to yield more results and maximize impact. Here’s an in-depth guide to thriving in the second half of the year, tailored for all types…
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