A clear starting point.
TapTapSend is a financial technology product for international money transfer and remittance.
Diaspora remittanceKenyan diaspora · US, Canada, UK & Europe
Project story
TapTapSend
Trust travelled through voices the diaspora already knew.TIMA used Kenyan diaspora creators to explain TapTapSend’s zero-fee, fast-transfer proposition across the United States, Canada, the United Kingdom and Europe.The assignment
What had to move.
The business job.
Increase awareness, trust and product consideration among Kenyans living abroad who already relied on familiar but more expensive or slower remittance habits.
Challenge → response
The work begins with the problem.
Money transfer depends on confidence. A new option needed more than a feature list—it needed credible explanation from people who understood the experience of sending money home.
TIMA selected diaspora voices across lifestyle, family, travel, beauty, personal finance and advocacy, then used action-oriented creator content to explain the product benefits.
Campaign system
How it was built.
- 01
Start with lived context
The campaign spoke to the practical experience of sending money home rather than treating remittance as an abstract financial product.
- 02
Explain the value clearly
Creator content focused on zero fees, competitive rates and transfer speed.
- 03
Use a multi-format publisher mix
Instagram, TikTok and YouTube provided different combinations of trust, demonstration, repetition and reach.
- 04
Measure response
The public report tracks creator following, reach, views, engagement and a campaign conversion rate.
Public campaign evidence
What the work produced.
The public case study reports 450,000 views and a 5.3% average engagement rate from a creator mix built around diaspora relevance.
What the evidence says
The useful lesson.
Trust is the first conversion
Before asking for action, the campaign made the product legible through people who shared the audience’s context.
Different creator roles broaden credibility
Finance voices explained the proposition while lifestyle, family and travel creators made it feel part of real life.
Diaspora is not one audience
The campaign addressed people across multiple destination markets rather than flattening them into one generic segment.
Claims on this page are limited to TIMA’s public case-study archive. Undisclosed performance has not been estimated.
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