A clear starting point.
Yellow Card is a financial technology platform for buying and selling cryptocurrency in African markets.
Crypto product awarenessNigeria
Project story
Yellow Card
A focused introduction to a new way of buying and selling crypto.TIMA’s public campaign document records a Nigeria-focused creator activation for Yellow Card.The assignment
What had to move.
The business job.
Introduce the product to a relevant Nigerian audience through credible technology and finance creator content.
Challenge → response
The work begins with the problem.
Crypto products require clear explanation and trusted context, particularly when audiences are comparing unfamiliar platforms.
TIMA used creator selection, content management, scheduling, usage-rights management, payment operations and campaign measurement as one delivery system.
Campaign system
How it was built.
- 01
Use category-relevant voices
The public campaign strategy specifies technology and finance creators.
- 02
Keep the message focused
The activation centred on product awareness rather than overloading the audience with a broad category campaign.
- 03
Manage the campaign end to end
TIMA handled creator sourcing, strategy, content, scheduling, legal usage terms, payments and reporting.
Public campaign evidence
What the work produced.
The available public report provides delivery metrics but no verified acquisition or revenue outcome. The case study therefore stops at the evidence that is actually published.
Public evidence available
Campaign market, creator categories, impressions, reach, views and engagement.
Not publicly disclosed
Sign-ups, transactions, acquisition cost and commercial return.
What the evidence says
The useful lesson.
Specificity protects trust
A focused product introduction is more credible than making unverified performance claims.
Public reporting has a boundary
The page clearly separates reported delivery from outcomes that were not disclosed.
Claims on this page are limited to TIMA’s public case-study archive. Undisclosed performance has not been estimated.
Put the thinking to work