A clear starting point.
Weltrade is an international trading platform. The Nigerian campaign focused on its market presence and education around Synthetic Indices.
Fintech acquisitionNigeria
Project story
Weltrade
The audience fit mattered more than the audience size.TIMA used a two-month creator campaign to introduce Weltrade and Synthetic Indices to Nigerian traders—and learned exactly which voices moved people to act.The assignment
What had to move.
The business job.
Build trust and awareness while generating measurable account sign-ups and first-time deposits from people interested in trading.
Challenge → response
The work begins with the problem.
The Nigerian trading audience is discerning. Generic lifestyle reach could produce views, but credible educational voices were needed to produce qualified action.
TIMA matched five creators to different funnel roles across Instagram, TikTok and YouTube, balancing macro discovery with finance-focused education and conversion.
Campaign system
How it was built.
- 01
TikTok for discovery
Short-form creator content carried top-of-funnel visibility and generated approximately 51% of campaign views.
- 02
YouTube for consideration
Longer walkthroughs and trading education produced 34% of total reach and a disproportionate share of conversion.
- 03
Instagram for reinforcement
The platform kept Weltrade visible between short-form discovery and deeper educational content.
- 04
Optimise by audience behaviour
TIMA compared creator views, engagement, sign-ups and deposits to separate efficient attention from actual acquisition.
Public campaign evidence
What the work produced.
The largest creator generated 34,291 views but no sign-ups. A smaller, finance-focused YouTube creator produced 117 sign-ups and 11 first-time deposits—making audience relevance the campaign’s decisive result.
70% of campaign sign-ups
73% of campaign depositors
Grace FX
23,457 views, 117 sign-ups and 11 first-time depositors from a finance-focused YouTube audience.
Femi Olaniyan D
The smallest view count in the campaign produced the highest sign-up-to-deposit rate at 12.5%.
Tek
A 10.04% engagement rate and the campaign’s lowest cost per engagement on the lowest creator budget.
What the evidence says
The useful lesson.
Audience relevance outperforms audience size
The strongest acquisition came from creators whose communities already understood the category.
Platform roles create the funnel
TikTok introduced, YouTube explained and converted, and Instagram reinforced.
Engagement can predict trust
High engagement among smaller specialist audiences was a stronger signal than the largest raw view total.
Claims on this page are limited to TIMA’s public case-study archive. Undisclosed performance has not been estimated.
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