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TIMA Blog

The TIMA Blog.

Guides, campaign lessons and news from TIMA.

How Did Stanley Cup Go Viral? The Creator-First Strategy African Brands Can Copy
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How Did Stanley Cup Go Viral? The Creator-First Strategy African Brands Can Copy

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Influencer Marketing in 2027: Predictions and Trends African Brands Should Prepare For Now
Article

Influencer Marketing in 2027: Predictions and Trends African Brands Should Prepare For Now

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15 Creator-Led Black Friday Campaign Ideas for Brands in 2026
Article

15 Creator-Led Black Friday Campaign Ideas for Brands in 2026

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Why the Best Marketing Campaigns in Africa Are No Longer Running on One Channel
Article

Why the Best Marketing Campaigns in Africa Are No Longer Running on One Channel

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Top 20 Influencer Marketing Platforms in Africa 2027
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Top 20 Influencer Marketing Platforms in Africa 2027

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TIMA Connect: The AI-Powered Campaign Management Platform Built for Africa and the Middle East
Article

TIMA Connect: The AI-Powered Campaign Management Platform Built for Africa and the Middle East

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Creator-Powered Performance Marketing: Why African Brands Are Moving Beyond Vanity Metrics
Article

Creator-Powered Performance Marketing: Why African Brands Are Moving Beyond Vanity Metrics

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Influencer Affiliate Marketing in Nigeria: How to Turn Creators Into Your Sales Channel
Article

Influencer Affiliate Marketing in Nigeria: How to Turn Creators Into Your Sales Channel

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Influencer Marketing, Affiliate Marketing, and Performance Marketing: What Is the Difference and Which Does Your Brand Need?
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Influencer Marketing, Affiliate Marketing, and Performance Marketing: What Is the Difference and Which Does Your Brand Need?

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What Brands Get Wrong About Engagement Rate
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What Brands Get Wrong About Engagement Rate

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