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TIMA Blog

The TIMA Blog.

Guides, campaign lessons and news from TIMA.

Creator-Powered Performance Marketing: Why African Brands Are Moving Beyond Vanity Metrics
Article

Creator-Powered Performance Marketing: Why African Brands Are Moving Beyond Vanity Metrics

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Influencer Affiliate Marketing in Nigeria: How to Turn Creators Into Your Sales Channel
Article

Influencer Affiliate Marketing in Nigeria: How to Turn Creators Into Your Sales Channel

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Influencer Marketing, Affiliate Marketing, and Performance Marketing: What Is the Difference and Which Does Your Brand Need?
Article

Influencer Marketing, Affiliate Marketing, and Performance Marketing: What Is the Difference and Which Does Your Brand Need?

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What Brands Get Wrong About Engagement Rate
Article

What Brands Get Wrong About Engagement Rate

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How Much Should Brands Spend on UGC Creators in Africa?
Article

How Much Should Brands Spend on UGC Creators in Africa?

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What Is a UGC Agency and Why Nigerian Brands Need One in 2026
Article

What Is a UGC Agency and Why Nigerian Brands Need One in 2026

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How TIMA Helped Weltrade Nigeria Reach 76,000 Viewers and Drive 166 Signups in Two Months
Article

How TIMA Helped Weltrade Nigeria Reach 76,000 Viewers and Drive 166 Signups in Two Months

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What Brands Should Budget for Influencer Marketing in Africa
Article

What Brands Should Budget for Influencer Marketing in Africa

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The Difference Between Awareness Creators and Sales Creators
Article

The Difference Between Awareness Creators and Sales Creators

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How to Match Influencers to Funnel Goals Across African Markets
Article

How to Match Influencers to Funnel Goals Across African Markets

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